I’ll admit that I traveled to the worldwide General Assembly of the Forest Stewardship Council meeting last month in Vancouver, BC with a smidgen of skepticism. As I’ve re-immersed myself in ecological forestry since taking the helm at NNRG in June, I’ve been chagrined to learn that 15- and 20-year-old challenges are still dogging the Forest Stewardship Council® (FSC®) in the Pacific Northwest: sparse interest from lumber mills and the difficulty connecting consumer demand with landowner supply — the so-called chicken-and-egg problem of certified wood markets. Of course, FSC certification has other kinds of value for our certified members. It
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